"Not For Free: Revenue Strategies for a New World" adalah buku atau panduan yang membahas berbagai strategi dan pendekatan untuk menciptakan dan mengelola aliran pendapatan dalam konteks ekonomi dan pasar yang berubah. Dokumen ini dirancang untuk membantu organisasi, perusahaan, dan pengusaha dalam merancang strategi pendapatan yang efektif untuk menghadapi tantangan dan peluang di pasar modern.
Marketing, 14th Edition is the most robust principles of marketing solution available, meeting the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. Their decades of combined experience in the higher education classroom continue to inform the authors' innovative pedagogical a…
Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI
You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs.
Always On: Advertising, Marketing, and Media in an Era of Consumer Control" delves into the rapidly evolving landscape of advertising, marketing, and media in the digital age, where consumers wield unprecedented control. The book explores how technological advancements, social media, and shifting consumer behaviors have transformed traditional marketing strategies and communication channels. Th…