Hardcopy (Textbook)

Marketing

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Marketing, 14th Edition is the most robust principles of marketing solution available, meeting the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. Their decades of combined experience in the higher education classroom continue to inform the authors' innovative pedagogical approach.

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Ketersediaan

Informasi Detail

Judul Seri

Textbook

No. Panggil

658.8 KER m

Penerbit

New York : McGraw-Hill., 2008

Deskripsi Fisik

742 halaman ; 27 cm

Bahasa

English

ISBN/ISSN

9780077265892

Klasifikasi

658.8

Tipe Isi

text

Tipe Media

Printed

Tipe Pembawa

-

Edisi

9

Subjek

marketing

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Kerin, Roger

Versi lain/terkait

Lampiran Berkas

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