Always On : Advertising, Marketing and Media in an Era of Consumer Control

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Always On : Advertising, Marketing and Media in an Era of Consumer Control

Vollmer, Christopher - Nama Orang; Precourt, Geoffrey - Nama Orang;

Always On: Advertising, Marketing, and Media in an Era of Consumer Control" delves into the rapidly evolving landscape of advertising, marketing, and media in the digital age, where consumers wield unprecedented control. The book explores how technological advancements, social media, and shifting consumer behaviors have transformed traditional marketing strategies and communication channels. Through insightful analysis and case studies, the authors examine the challenges and opportunities presented by this new paradigm, addressing topics such as personalized advertising, content marketing, influencer partnerships, and brand engagement.

Ketersediaan

Eksternal TNP2K 650.07 VOL a c.1

EKS00154

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Informasi Detail

Judul Seri: Textbook
No. Panggil: 650.07 VOL a
Penerbit: New York : McGraw- Hill Company, Inc.., 2008
Deskripsi Fisik: 215 halaman ; 21 cm
Bahasa: English
ISBN/ISSN: 9780071508285
Klasifikasi: 650.07
Tipe Isi: text
Tipe Media: Printed
Tipe Pembawa: -
Edisi: -
Subjek: bisnis
marketing
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Vollmer, Christopher

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