Gaya APA

Moeller, L, H., Landry, E, C. (2009). The four pillars of profit driven marketing: how to maximize creativity, accountability, and ROI (1). USA: McGraw-Hill.

Gaya MLA

Moeller, Leslie, H., Landry, Edward, C. "The four pillars of profit driven marketing: how to maximize creativity, accountability, and ROI". 1 USA: McGraw-Hill, 2009. Hardcopy (Textbook).